The web audits are key to determining the true state of a page and know exactly what your weak links are. The funny thing is that although each website is different, and each niche has its peculiarities, in our cheap SEO services [jasa seo murah which is the term in Indonesia] we often encounter some frequent problems, so we share with you the most common SEO errors that we detect in audits when we analyze in depth the pages we work with.
If you do not know why your website traffic does not rise and the keywords you want to position do not position, perhaps discovering the existence of these failures can help you determine what happens with your online project and why it does not finish taking off.
A Bad Implementation Of The SSL Certificate
The SSL certificate is HTTPS //: it is placed before the domain. One of the failures that we find in in many websites, is that this certificate is implemented incorrectly, it is installed, but the appropriate redirects are not performed, which causes the web to duplicate.
If your online page is multi-language, the content can even be tripled or quadrupled. By poorly implementing this certificate if, for example, you have a Spanish version, you will have an entire website with the https in Spanish and the same content with Http in Spanish. That generates duplicate content, something that greatly affects the performance of your website at the SEO level.
Among the most common SEO errors that we detect in audits, duplicate content is one of the most frequent, and also one of the important failures that can affect your positioning.
The content of your page must always be 100% original, of quality, and useful for the reader, and this, of course, includes the descriptions of the products you sell online. Duplicate content is a bug that we frequently find in E-commerce because it is common that the description of the product available on the provider’s website is copied completely, leaving this page indexed and allowing Google to track it and detect that it is plagiarism.
This failure significantly affects the visibility of our website, so it is imperative to correct it by generating original content and placing in No Index those pages whose information we cannot optimize at the moment.
Indexed Site Map
The site map is that page that we usually find in HTML, in which the structure of the web is defined at the level of categories and subcategories.
It is very important at SEO level that the search engine bot can easily access all the pages that are traceable and that we are interested in displaying, but the site map is not one of them. In web audits, we often find that the site map is indexed when it is advisable to be in a non-Index to optimize the tracking budget of our page.