If you want to succeed in the world of cold sales emailing, you need to appreciate the importance of email deliverability. Having spent many days planning a perfect cold email campaign only to have your letter end up in the recipient’s spam box can be a real blow to your self-esteem as a professional. And all of this happens because you did not think to warm up your email account before starting the campaign.
The concept of email warm-up is steadily growing in popularity, with more and more emailing industry professionals utilizing it to circumvent spam filters that email service providers (ESPs) set up to weed out everything that looks like it might be spamming. Here is everything you need to know about what email warm-up is and how to use it to make your next cold emailing campaign a triumph.
What Is Email Warm-Up?
Email warm-up implies gradually gaining the trust of ESPs to go past their robust spam detection mechanisms. Here is how it works: when you use a new domain to send out high volumes of cold emails, these mechanisms will likely label your letters as spam. However, with the help of a specialized email warm-up tool, such as the one Reply.io has here https://reply.io/email-warmup, you can trick ESPs into thinking you are a legitimate account and authorizing your contact with the prospect through their primary inbox rather than the spam folder.
How Does Email Warm-Up Work, and Why Use It?
An email warm-up tool works by sending system-generated emails that get system-generated replies, thus simulating real-life business conversations. The process is highly automated and requires minimum effort on the user’s part. By gradually increasing the volume of sent emails and keeping your engagement rates high, an email warm-up tool will make the ESP think you are completely trustworthy.
Here are a few reasons to use email warm-up tools before and during your next mass email campaign:
- To build credibility for a newly created email account or new domain.
- To improve deliverability and maximize the outcomes of your cold email campaigns.
- To get higher open, reply, and click-through rates.
- To build a positive sender reputation that will make it easier for your email to land in the right inbox.
If you want to learn more about how email warm-up can help your campaigns thrive, do not hesitate to contact Reply.io. Make sure to request a demo of their Email Warm-Up tool to see the magic it is capable of.