If you are in the bariatric surgery industry, then you know that having a great website is essential to your success. A well-designed website can help you attract new patients, educate potential patients about bariatric surgery, and provide a positive online experience for current patients. In this article, we will discuss the basics of great bariatric website design. Keep reading to learn more!
1. Use High-Quality Images and Videos
One of the most important elements of great bariatric surgery websites is using high-quality images and videos. Bariatric patients are often interested in seeing before-and-after photos and videos, so be sure to showcase these prominently on your website. In addition, using images and videos of actual patients can help create a personal connection with potential patients. It is important to note that stuffing your website with too many images and videos can actually detract from the user experience, so be sure to use them sparingly and only when they add value.
2. Take a different perspective
In order to attract new patients, your bariatric website needs to stand out from the rest. One way to do this is by taking a different perspective when designing your website. Instead of focusing on the features of your practice, focus on the benefits that potential patients will experience by choosing you as their bariatric surgeon. For instance, rather than listing the types of procedures you offer, focus on how those procedures will help patients achieve their weight loss goals. By taking a different perspective, you can create a bariatric website that is truly unique and will capture the attention of potential patients.
3. Include CTA’s
Your bariatric website should also include calls-to-action (CTA’s) throughout the site. CTAs are important because they tell visitors what you want them to do next. For example, if you want visitors to schedule a consultation, your CTA could say “Schedule a Consultation” or “Get Started Today.” Including CTAs on your website can help increase conversions by giving visitors a clear path to take. In addition, it will also benefit you if you know how to drive more patients to your bariatric practice, as this will help improve your bottom line.
We hope this article has given you some helpful tips for designing a great bariatric surgery website. Implementing these three tips can help you design a bariatric website that is both informative and engaging, which will ultimately lead to more patients. If you need help creating or redesigning your bariatric website, contact a professional service to get started.