Millions, if not billions, of people are on social media everyday. If you’re running a business, consider that free real estate. But all that market potential is nothing if you don’t tap into the power of social media in the first place. But the thing is, it’s not that easy to get returns when using social media to improve sales revenues.
Social Media has been known to have a limited number of characters allowed. This makes it a bit hard for copywriters to make engaging content. But, with the help of tools such as a character counter they can quickly identify the current number of characters present on their copy. This helps them adjust and modify their copy depending on the character limit of a specific social media platform.
It’s also quite slow to give back in terms of ROI. But that doesn’t mean it’s impossible. Businesses who are neglecting social networking sites and sticking to traditional marketing are losing a huge opportunity. Engaging in social media reaches a wider audience.
The wider the audience that the business reaches, the bigger chance it can get new potential customers. However, businesses should know what social media platform would suit them and their business’ needs. Here are some of the best social media sites to improve sales.
Snapchat
Snapchat is a multimedia messaging app that has a lot of features to offer its users. Many people across the world use this app, including celebrities and entrepreneurs. During its first years, Snapchat was most accessible to young people such as teenagers and students. However, the app now boasts a massive audience in different age ranges.
Snapchat has tons of features that are not only fun and enticing but can also be useful for business purposes. Aside from it being a multimedia messaging app, it is known for its iconic Snapchat stories. Content posted on the app, whether it’s a photo or video, is called “snaps.”
The snaps are posted on the user’s Snapchat Stories. The user may opt to have a closed audience, meaning between the user and their followers, or make it public. If you use Snapchat as a marketing tool for your business, better set your stories to the Public.
As a business, you can market your brand in Snapchat by posting snaps like photos and videos about your business, your products or services that you offer, and your latest promo offers. Snapchat also has campaign options for anyone who wants to campaign an event, product, or service. You may opt for that as well.
Snapchat is now gaining more and more traffic in the past years, which can be a good thing for businesses to take advantage of. Traffic only means people are using the app or are in the app a lot of times. If there is traffic, there are people. There is a massive opportunity to get clients and prospects in the app for your business if there are people.
Facebook has got to be the most visited social media site in the whole world. Also, many businesses start branding their products and services on social media through Facebook. Creating a page for your business is very easy and can be free.
However, if you want to reach a broader audience on your Facebook business page, you might need to pay for it to be boosted up to the charts. But never forget that at its core, Facebook is still a free marketing tool for businesses. You can post your products at any time on your page without having to pay for engagement.
Facebook is also a great place to develop your business strategies and identity to reach an audience in no time. Facebook also has classical business ads that you can earn from as well. The app has a Facebook Marketplace where you can also sell your brand in it and get customers in just a span of minutes.
Instagram is among the fastest rising social networking sites because it helps people, particularly companies, to post what they are thinking about in a visual narrative and buy Instagram story views. No shock, this has become a big hit for the visually focused community of buyers that have become.
Just like Snapchat, you can introduce your product and service through Instagram Stories. Instagram is one of the best social media marketing tools that a business should have. The system of Instagram does seem relatively simple. But, to have full effects with your marketing strategies, it is essential to use every factor in detail.
Your Instagram account serves as the system’s webpage. It is crucial to ensure that your account is full and includes all the necessary details your subscribers are searching for, so they can decide if you are the kind of organization they want to keep supporting.
Final Thoughts
Social media apps are becoming an essential part of everyone’s life. This must not be taken negatively but should be taken as a good note, especially for businesses. Marketing strategies evolve and innovate from time to time, and to stay alive in the market; one should adapt to these technological advancements.
A lot of opportunities are waiting on the other side once you start to engage on social media. It will lead you to more prospects, customers, and even potential partnerships that could help improve your sales.
