Among the main problems that can lead to the stagnation of a company are financial disorganization, lack of planning, and unmotivated staff. When some of these or other problems arise, it is essential to objectively analyze the organization to put together a recovery plan to overcome them using experts like Great Lakes Advisory for example.
The main points responsible for the growth of a brand in the market:
- People
- Creation of Strategies
- Investment in Technology
- Investment in Innovation
- Customer service
Valuing People
People represent the reason for the company’s existence, from the employees who are part of the organization to why the business exists: consumers. The “human capital” needs to be valued, as well as investing in the qualification and training of teams; in promoting in the company the appreciation of the diversity of socio-emotional skills, techniques, and debates to establish the main points that can be worked on for the company’s growth.
Many businesses are segregated in the market; that is, several teams are responsible for certain activities, so communication is not fluid, and there is no multidisciplinary administration; that is, each area in the business seems to work in isolation. No company can sustain itself with this operational management model for a long time.
The collaborative work profile is valuable in complex environments that are constantly changing, which requires the unification of knowledge and skills towards common goals. Awakening employees’ autonomy and transforming highly hierarchical environments are challenges faced by organizations.
Self-management will be fundamental for companies in the present and future. Hence, leadership needs to align with current needs (not necessarily to direct the team, as each employee must assume their role), but to support, share real experiences, and, above all, trust in the potential of each member of the team. Training people is an investment that every company that wants to grow should be concerned about.
Focus On Creating Strategies
The creation of strategies is also among the main operational and financial difficulties that prevent the company from growing, and the reason is simple. Without strategic planning, a business cannot develop to grow in the market. Successful companies are constantly reviewing their strategies and taking the right action to ensure the success of their actions.
Lack of investment in technology has also made it difficult for companies to move forward. Businesses that do not adapt to new technologies are doomed to failure. Updating with technological innovations is necessary for a scenario of frenetic changes and fierce competition.
Should All Companies Rush Out And Renew Their Machines And Structures?
During the consultations, I see a latent concern in keeping up with the advances in technology. Still, the investment in new machines or any technological update, for example, must be carried out with discretion and, above all, planning. It is necessary to assess whether the company needs new machines or financial restructuring in the present scenario. Such investment can even indebt the business instead of contributing to growth.
Every advance and investment in technology must be carried out with planning and questioning based on logic, that is, calculations about the return on investment in the short and long term, such as feasibility. Such answers do not simply come to light; it will be necessary to review and diagnose in detail the ‘financial life’ of the company in recent years, the type of product or service, and all the operational costs involved.
