Almost every business these days is on a tight budget, and they’re trying to make their money stretch as far as possible. In the content marketing space, it’s a competitive place to be, and you need to come up with creative ideas to stand out from the crowd. One of the best ways to do that is to implement digital marketing hacks that save you money but still generate a good result.
Here are a few inexpensive hacks that will improve your ROI
Outsource as much of your workload as possible
Outsourcing gets a bad rap, but it shouldn’t. You can find tons of experienced writers, designers, and marketers worldwide for pennies on the dollar. It is worth spending your time doing what you’re passionate about instead of trying to do everything yourself.
Use content marketing platforms to host your content
There are so many content marketing platforms you can use these days to host your content: Medium, LinkedIn, Quora, Reddit, etc. The list is endless. They’re a great way to get your content in front of a new audience, but they’re also free. You don’t have to spend a penny hosting your content on these platforms.
Create quality infographics that people will share
You get high-quality backlinks when people share your infographics. They are great for improving your SEO, and they’re visually appealing to readers. Plus, you don’t have to spend any money creating them. Use tools like Canva and Piktochart, which offer great templates for creating visually appealing infographics.
Advertise on lower traffic platforms that are usually cheaper
Everyone knows that to advertise on Google or Facebook, you need to have a high budget. There are plenty of other platforms that you can advertise on that will cost much less. Bing and Pinterest are two examples where you can get more bang for your buck.
Take full advantage of YouTube
YouTube videos are evergreen in the sense that they’ll always be online. Even 15 years from now, people will be watching them. YouTube offers excellent features like annotations that are perfect for digital marketers. If you create an informative post video, people will react the way you want to. You may consider a small investment in video editing or the addition of graphics to improve the quality of your videos.
A large budget isn’t needed to be successful online
All you need is a little creativity and the desire to think outside the box. You don’t have to spend a lot of money to get results. Make sure you’re looking for innovative ways to implement hacks that will help you get more bang for your buck. Take advantage of every free service that’s out there because it all adds up.
Build up your income and then play with the big boys
After you build up a nice income, you can move onto marketing up against the big boys. Until then, don’t rush it. You can still get great results by doing the same thing they’re doing, just on a smaller scale. This is probably why you don’t see as many online marketing success stories as you do in other industries. Too many people rush into things without having a proven process that works.
