The technique of mixing online and offline marketing to promote brand recognition, gain new consumers, and create customer feedback is known as brand activation. Your company or brand should create a budget to plan event logistics, hosting, or sample programmes. Well-known and revolutionary brand activations utilise various internet marketing strategies to grow their impact and get new consumers.
6 Tips for Organising a Memorable Brand Activation Event
People who leave a marketing activation with good impressions and a sense of connection to the company are on their path to brand loyalty. Brands must consider the entire picture, not only the creative components but every encounter and touchpoint a consumer has with a product, service, or brand. Hence, an excellent exhibition design will let potential customers relate to your brand more. Here are six tips you can follow to create a memorable experience at your brand activation event.
#1 Determine Your Target Audience
Knowing your audience can help you and your exhibition booth designer understand the branding and message that are essential to them. The options are unlimited and can include hobbies, demographics, pricing, quality, sustainability, and anything else that may be significant. These factors resonate with potential customers and lead to your brand activation design.
#2 Riveting Storytelling
Storytelling is critical to the brand experience and your brand activation. Brands should constantly provide a means for customers to participate in the story through tailored experiences and encourage them to share those experiences with their social networks. It will also allow marketers to extend the reach of their storytelling efforts to customers who are not present.
#3 Sensory
You can improve memory recall by implementing sensory experiences. Music, graphics, textures, and movement can provide even more powerful results and impart unforgettable experiences for your customers. Trigger a genuine emotional connection by providing multisensory experiences. Make these experiences evolve inside your brand activation event. You want to use your senses to elicit all the feelings associated with anything delightful and produce something nice that people will remember about your business.
#4 Please & Amaze
Amaze your consumers to make them feel significant. Pleasing them also helps them feel appreciated. Achieving these from consumers will create long-lasting ties between them and your brands. Pop-up events and public relations stunts are two forms of brand activation. However, marketers might use interactive activities, games, or immersive aspects to heighten the element of surprise. You should delight customers with one-of-a-kind freebies such as gift cards, discount coupons, or handy gear that can elevate the quality of their shopping experience.
#5 Heed Your Consumers
Pay attention to what customers have to say. It is a two-way dialogue and results in a more customised experience. Not to mention, it allows you to get valuable feedback regarding your event and the success of your exhibition design. It also allows you to determine needed changes in your product or service, likes and dislikes, and other important information. When customers feel important to you, you will feel important to them, fostering loyalty and a mutually beneficial connection.
#6 Make it Relatable
Generate a sense of authenticity and trust with individuals who are the face and voice of your brand. Attendees will be engaged and listened to by your experiential event employees, brand ambassadors, or product specialists. Hiring an experienced events management business in Singapore is the only guaranteed method.
Infographic provided by Ansafone, an inbound call center services company
5 Tips to Make Your Brand Activation Event a Success
There are various ways brands can carry out their activation events according to what they can offer and the level of visibility they seek. A brand activation event to launch your business, product or service may be an excellent approach to gaining better recognition. Here are five tips that can help ensure your event is a success.
#1 Appropriate Launch Strategy
The two most common options are to organise a brand activation event or to create an online digital launch. Determine which strategy is better for your brand to reach your target audience and leverage the best publicity.
#2 Create a Concept
A bold, distinct, and straightforward concept is necessary for your event, whether you hold your brand activation online or organise a massive event. Choose a subject or a hook that will catch the attention of current and potential customers. It should be eye-catching enough to pique their interest in your company.
#3 Do Not be in the Middle
Consider the preferences of your target audience carefully. Create an audience profile to determine what they enjoy, what they will connect with, and what will cause them to speak about your brand. Organise your brand activation and your exhibition design to catch their attention.
#4 Leverage Social Media
Take advantage of all your social media accounts and every channel you use after establishing a strategy. Create clear, consistent brand designs for your social media collateral. Publicise your brand activation launch in places where your target audience will see it.
#5 Merchandise & Branding
It is ideal to have some branded items ready to sell or give away to visitors in your brand activation event. You can also round out a digital activity with a giveaway. The goal is to stay in the thoughts of your audience. Think of activities and items that will help you or the exhibition design of your booth stand out from the crowd.
Brand activations are altering the way customers interact with brands. It is a stage in the branding process that may either bring a brand to life or guarantee its demise. Holding a brand activation event is critical for you to master if you want to ensure that you can develop awareness for your brand and boost its growth. Engaging with an events management firm in Singapore that specialises in such events can help ensure the success of your brand.
Engage with a Reliable Expert Firm
Dezign Format aims to provide immersive and festive retail décor solutions to clients. They are a museum exhibition display and commercial interior design studio in Singapore that offers collaborative experiences. Dezign Format strives to make each arrangement valuable and visually appealing to clients. Visit their website to learn more about the firm, its expertise and its services.
