There are many reasons why businesses hire a TVC production house in Singapore. Some need to produce a few short explainer videos for their social media, while others want a lifelong partnership with them.
Well, regardless of the reasons they have, their goal is the same. They want their business message to get across to their audience. With the use of video storytelling, a lot more people would support their brand. As a result, the demand of their customers’ increases, along with their profit.
With that, would you still hesitate not to hire a TVC production house for your business? If you think it is a good idea, then make use of this guide. Doing so would help you find the right one for your company.
How to Choose the Right TVC Production House?
Ever since the pandemic started over a year ago, more businesses have invested in video campaigns. Since their customers cannot go out like they used to, business owners thought of a different way to establish the credibility of their brand.
As you have noticed, the internet has become the only source of entertainment that people rely on since it is still not safe to return to normal activities. No wonder why the internet economy in Southeast Asia hit $105 billion last year, and naturally, even more, this 2021.
As a wise business owner, you do not have to think twice. Take this opportunity and hire a TVC production house that can help you get your message across to your audience. To do that, you need to find your right match. Here are the things you need to consider along the way.
READ THE CUSTOMER REVIEWS.
After searching for the top production houses in Singapore, the next thing you need to do is read the reviews from previous and existing customers they have. Doing so would give you an idea about what you expect once you hire them as your business partner. That is why you should read each review carefully and see how their relationship with their client was.
Make sure when you are reading these, do not only read the good ones. Knowing their bad side (if there is one) would help you decide whether you should trust them to produce a promotional video for your brand.
CHECK OUT THE PORTFOLIO.
Most top production houses will always have their previous works posted, so if anyone is interested in hiring them, they can check out their portfolio first. You should do that as well, so you know how good they are and see if they meet your standards.
But in case they only post demo reels of their work, you should try to dig deeper and view the complete videos they have produced for their clients. Note that a demo reel is like a movie teaser. It may look good but is it the same for the rest of the clips? You will only know the answer once you watch the complete output they made.
Therefore, have courage and ask them if they could show that to you.
COMPARE THE PORTFOLIO TO YOUR CONCEPT.
Viewing their previous works is not the only thing you should do. Once you finish checking out their portfolio, you should compare it with the idea you have decided to produce. Doing so would give you a clue if they could create a similar concept that you have in mind.
Note that it does not matter if they could create a quality 30-second explainer when you want to produce a longer one than that and with actual actors. In other words, find a TVC production house that has the same vision as you.
ASK ABOUT THE MARKETING STRATEGY.
Even if they could create high-quality commercials for your business, not sharing those with your customers is useless. Besides posting on your social media and website, the TVC production house should also market your brand.
Just like in a movie, before it gets released on the big screen, many people know what it is and when they could watch it. The same notion applies to the short film explainer that production companies in Singapore will produce for you. Once done, they should share it on different platforms. Perhaps on Facebook, Twitter, and YouTube. Doing so would help you reach a much wider audience, and many would know about your brand.
Understand How the TVC Production House Will Manage Your Project.
At this point, you probably know what they can do based on the customer reviews and portfolio you have seen. But none of those could tell you exactly what they can do behind the scenes. That is why before you hire your preferred TVC production house, you know how they will manage your project.
To do that, you should ask the right questions to get the answers you are looking for. Here are just a few you might want to ask them.
- Do you have professional script writers on staff?
- Can you reach out to the actors we want on our promotional video?
- How do you set up locations, and how many staff need to work on one project?
- Is editing included, or do we have to pay additional for that?
- If you have an ongoing project, can you explain how you would work with ours?
- How do you handle conflicts?
- How often can you update us about the progress of our project?
Get a Quote
If you think you like them and they are the right TVC production house for your business in Singapore, get a quote along with a proposal. This document should include a breakdown of how much each of their services will cost.
Make sure once you have this file on hand, read everything and do not leave anything behind. If you think the proposal is good, sign it and ask for a hard and soft copy. Having this will save you in case something goes wrong. That is why you should keep it safe once you receive the duplicate of the contract.
Again, partnering with the right TVC production company in Singapore is the first step to achieve your goal.
If you are in a hurry right now, contact Zeetrope. They are one of the top production houses that can help you get your message across to your audience.