Writing is only for professionals? You can too. Because writing good texts are not just a matter of talent. It is also craft. With these tips for good lyrics succeed. With the sample essay topics you can have all options now.
Define the benefit: What does that what we write about, bring to my reader? This first tip is also the most important: Only if the reader immediately recognizes the usefulness of the text will he continue reading. (The example of this text: You are now reading tips with which you will write better texts. So that means: In the title and in the first lines (also called teaser or scriber), the content should be so attractively “touched” that your reader desperately wants to know more.
Set the three main arguments: What are the key messages you want to convey? Capture them in key words before you start writing and orientate yourself when writing them. These three statements should necessarily occur in your text, and if possible right at the beginning.
Important information first: Whether you are writing a direct mailing, a press release or a business letter – sort the information by priority. What should necessarily arrive at the reader? Start with these contents. First of all, remember the most important arguments.
Keep is short and simple: “Perfection is achieved when you cannot leave anything out” – short phrases are always easier to read, of course the text should not read choppy with too many short, stringed sentences. So here is a good middle ground to find.
Reduce Nouns: Instead of “the product helps to increase” better “the product increases.”
Formulate active: Instead of “by the use of the product a certain result is achieved” better “with the product one achieves a certain result”
Choose a language as simple as possible: Imagine you were explaining the content of your text to your best friend. Which words would you choose? Your text should therefore sound banal, but – adapted to your target group – be well understood.
Explain terms: What is clear and understandable to you is not automatic to outsiders. Not even if you are addressing a specialist audience. In general, avoid or explain technical terms.
Choose the appropriate style: Depending on the type of text you write, you should adjust the style of the text. A press release is drafted in editorial style and does not include a direct address. A newsletter, a brochure or a folder can be written in the direct salutation and directly address customers with requests.
Structure your text: Subheadings and paragraphs help the reader to orient themselves in the text. Even those who do not have much time should be able to quickly grasp the content of your text. This is especially important when reading online.