Are you a business owner struggling to get B2C marketing on target? We all hear the phrase “content is king” when it comes to effective marketing, but easier said than done. You need a real strategy behind your content that’s focused on the message you want to communicate to your existing and potential customers.
If you’re selling products directly to the consumer, you don’t need to hear from us how competitive the market is. There are millions of products vying for customer dollars. How do you stand out from the crowd and win that wallet share that you deserve?
B2C marketing can’t be an afterthought or an also-ran if you want to win in the current market. With e-commerce, more people are spending time online and making purchases there. It’s easier than ever to make products, sell them, and market them. That means more players in an already crowded space.
This isn’t bad news. You’ve just got to have a plan to succeed. More eyes and more clicks should be music to your ears. With the right B2C marketing strategy, you can make your products pop and close more sales without all of the traditional overhead that’s burdened businesses in the past. Follow these principles to nail B2C marketing.
Successful B2C Marketing
There are several reasons that consumers buy products. It’s your job as a marketer to match your products or services with their need. Here are some of the main reasons people buy things:
To save time – Buying a product can make them work faster or get meals prepped in a shorter amount of time. Millions of products are presented as time-savers. People buy things that help them spend more time doing what they love instead of being stuck doing things they don’t.
To save money – If you have a product that can save consumers money, then you should capitalize on that. Whether it’s something they buy once and never have to buy again because of quality or a product that eliminates recurring costs somewhere else in their life, saving money is a huge motivator.
Improve Quality of Life – People love buying things that otherwise improve their quality of life. That counts for things they use at work and for fun.
Scarcity – People buy things if they feel like they make not have a chance to get them in the future.
Drafting B2C Marketing Content that Gets the Job Done
Ok, so we know what motivates people to purchase. Now we have to align your products with the right motivators and craft a content strategy around the products that presents them favorably. Here are some B2C guidelines to follow:
Publish Content Regularly – You should be putting out content regularly says Ross Kernez of Hpone. It should be a regular reminder to customers that your products have the potential to fill whatever need they have. Ideally, your content will be creative and fun or interesting to consume in its own right. No one likes ready or watching content that is overly focused on sales. Make content that draws in an audience and becomes something they look forward to seeing.
Use Multiple Touch Points – Your content should be posted on multiple marketing channels like your website, blogs, social media, YouTube, and even in print media.
Build Your Brand into the Marketing – Get started early building your brand image by curating your brand inside of your ads and videos.
Measure Your Results – Try marketing to different audiences and track your results. Refine the winners and adjust the not so successful marketing campaigns. There’s always something you can be doing better to win more customers.
The Right Marketing Closes Deals
Marketing wins mindshare, and more minds and more eyeballs on your content and products means sales. The best marketers make the sales process smooth and easy for companies because they provide a delightful customer experience from beginning to end. That includes pre-sales and following up on feedback after a sale is made. Appealing to the right emotions and presenting how your products and services provide value will win consumers over. They’ll be choosing you more than your competitors, and the increases in business volume will mean more resources that can go into making better products to please more customers!